1. Fill out your description - Businesses who are vetting your products and services will look at your description if they are either new to your business or unclear about your offerings. Make your description short and sweet, because you only have 255 characters to work with. Example: Mention what you are the solution for and how you are different than your competitors.

2. Fill in your categories - If you are looking to be seen by the people who want your products and services the most, add the categories that are the best fit for your business. Don’t worry about being perfect, because you can select up to three categories your business fits with.

3. Vanity Handle - The default on Facebook is to not have a username. The reason having a username is important is because it becomes another searchable term when someone is looking for your business. Having social media in our username allows us to maximize our visibility for someone looking for social media services. It also looks great from a branding standpoint.

4. Messaging - Facebook allows you to set up a greeting, automatic response and a menu of questions that someone can click on to help them with their journey discovering your products or services. Showing a greeting, setting up automated responses, and showing who's sending messages on behalf of your page are great ways to create a more personalized experience.

5. Featured - The features section of your Facebook page allows you to endorse other pages that you like or fit well with your brand. This helps to build community and organic engagement with that brand when they see you have liked their page and engage with their content through your page.

6. Your Story - Once you have established some likes on your page, the story feature will become available to you. This is another way that you can connect with your ideal clients through the story of your business. Some businesses focus on just the origin story and others break out the origin, now, and vision in the same story format. This is where you can be quirky, show what your values are and how you are different. If you are stuck on how to tell your story, use the prompt sheet below to develop it.

7. Call to action button - What is the first desired action for someone who lands on your Facebook page. It isn’t to buy your $1000 course, it is to connect with you or a group you manage, so that you can start a conversation with them. What you should know is that most people are going to stick with the medium they are comfortable with, so if you are asking them to call you, when they reached you virtually, that may not work with their communication method. Instead you can either send them to a contact us landing page, ask them to send you a message, or ask them to send you an email using this button.

8. Profile picture - A business page’s profile picture is extremely important for your organic strategy, because as you like and connect with your ideal audience it is the picture that pops up in comments. The best strategy is to use your business’ logo, your team’s picture, or if a personal brand to use your picture. Tip: Use a square image or 500x500 pixels.

9. Cover image or video - Facebook has said that a cover video is better for overall engagement and organic page likes. If you don’t have access to video, use pictures to showcase your team and products or services.

10. Sharing - One of the most important ways to build your audience organically is by sharing your page through posting and inviting people to like it. There are multiple ways to share, we are going to cover two ways.

a. Click the share button - Once you have clicked the share button, you can share to your personal page with or without a message. With a message and clear reason why people should like your page is best or your share won’t reach and engage anyone and could look salsey. You will notice that Facebook does give you other options like sharing to another person's page, another business page, in an event page, and Facebook group.

b. Invite to like - We recommend to all our clients that they invite people who are their friends on Facebook to like their page strategically. The two types of people are engagement heroes and future clients.

• Engagement heroes - If you have people on your friend list that already engage with your personal content a lot or are big fans of you in general, invite them to like your Facebook page. They can help with your overall engagement numbers and increase your reach and engagement on Facebook.

• Potential Future Clients - If you have someone on your friend list that would be a great fit for your business in the future then invite them to like your content. This gives you the opportunity to start engaging them professionally, so when they are ready for a service or product like the ones you offer, they already feel like they know your business and what it has to offer.

Pro tip: Select the invite in Messenger first, personalize your message, and then select up to 50 people at a time. You will drastically increase the % of people who like your content from your invite when you click the send the invite in Messenger button.

Now that you have some new to do items on your list, pick a couple to do each day to make it manageable for you and know that this takes time. Don’t expect it to be perfect right away. Be as authentic as you can be and you will connect with your ideal audience.