How can you spread Holiday cheer and also boost sales this season? Utilize some holiday trends in your content of course! Here are 7 ideas of how you can add that Holiday spark to your content.

1. Hold A Holiday Photo or Video Contest

Having a video or photo contest over social media is a great way to spread awareness of your business in a fun way. The contest could be holiday light decorations, room/tree decorating, gingerbread houses, wreath-making, or baking. Or you could get more specific to your brand and have entrants utilize your product or include your logo in their post.

Here are some tips for hosting your own contest:

• Make sure to choose a unique hashtag, create your own sound, or have entrants tag you so you can track the entries easily.

• Don’t make it too difficult. You want people to be able to enter easily.

• Make the prize worth the effort of entering.

• Make the rules and instructions for how to enter very clear.

2. Decorate Your Profile or Website for the Holiday

A lot of people decorate their houses or storefronts for the Holidays, so why should our social media and websites be any different? It’s fun to add some ornaments, evergreen trees, snowflakes, or Holiday lights to our content around this time of year. It’s a simple way to spruce things up and add some excitement. Just be sure to take any decorations off your website after the Holidays so your site doesn’t look dated.

3. Offer A Seasonal Discount

Discounts offer a huge incentive for people to buy. It doesn’t have to be anything excessive, but any kind of limited-time freebie or discount should drive traffic to your account or website. A simple graphic about the sale and how long it will last makes for good seasonal content.

4. Give Helpful Advice or Tips

If discounts or contests aren’t really applicable to your business, you could also post something that gives helpful advice for the holiday. If you are in the mental health arena, you could post some advice for those struggling or feeling alone during this time of year. If you have a business related to pets, you could post what to do if your dog steals turkey from the dining room table and you’re worried that they swallowed a bone. If you’re in the food industry, you could post some Holiday baked goods recipes. The possibilities are endless and this is content that can help people too, which is always a good cause.

5. Use Trending Sounds on TikTok and Instagram Reels

TikTok and Instagram Reels are great places to put seasonal content because you may reach a new audience who doesn’t currently follow you. By using trending sounds, you are more likely to be pushed to a larger audience in the algorithms.

Here are a few trending sounds for you to use on your Instagram Reels this Holiday Season

• Chanukah Song (The) - adamsandler

• Hanukkah - The David Project

• Happy Hanukkah (feat. Scott Helman) - walkofftheearth

• Oh Hanukkah - maccabeats

• All I Want for Christmas Is You - mariahcarey

• Like It's Christmas - jonasbrothers

• Christmas Magic (Instrumental) - Background Music Lab

• It's Beginning To Look Like Christmas - bingcrosbyofficial

• Merry Christmas, Happy Holidays - nsync

• Christmas Tree Farm - taylorswift

• It's Beginning to Look a Lot like Christmas - michaelbuble

• Rockin' Around The Christmas Tree - Brenda Lee

• It's the Most Wonderful Time of the Year - Andy Williams

And here are a few TikTok sounds that could help your account grow

• The Christmas Song (Merry Christmas To You) - Nat King Cole Trio

• Christmas (Baby Please Come Home) - Michael Bublé

• Jingle Bell Rock - Bobby Helms

• Santa’s Coming To Town from Elf - bandittheawkwardaussie

• Tactical Christmas - Chivi

• Rockin' Around The Christmas Tree - Brenda Lee

• It's Beginning to Look a Lot Like Christmas - Michael Bublé

• Underneath the Tree - Kelly Clarkson

• Sleigh Ride - Leroy Anderson

• We Wish You A Merry Christmas but Oh No Our Table is Broken - officialj4m13

• Christmas (Baby Please Come Home) - Darlene Love

• Check It Out x Dreidel - Aaron

• Might Be x Chanukah Oh Chanukah - Aaron

6. Use Seasonal Hashtags

This one might sound obvious, but it also might be the most important one. Hashtags are essential to growth on social media and using seasonal hashtags is a great way to reach a new audience. Did you know you can add a hashtag on Instagram Stories now too? Just click on the stickers and select the one that says “#Hashtag.”

Here are some example seasonal hashtags for you to use.

• #christmasdecor #christmastree #christmascookies #christmasdecorating #christmastime #christmasdecorations #christmascrafts #christmasmood #christmascupcakes #christmasmagic #christmasbaking #christmaslove #christmasgiveaway #christmasgifts #christmasinspiration #christmasideas #christmaseve #christmasdecoration #christmasfood #christmaslights #christmastrees #christmascheer #christmas2021 #christmasspirit #merrychristmas #christmasiscoming #christmascountdown #christmaswreath #christmasmovies #christmastradition #christmasvibes #christmasornaments #christmasgift #christmasday #christmascard #christmascards #hanukkah #hanukkahdecor #hanukkahgifts #hanukkahgift #hanukkah2021 #chanukah #chanukahgifts #chanukah2021 #latkesfordays #festivaloflights

Be sure to use hashtags that are relevant to your post. You wouldn’t want to use #hanukkah if the post is about baking Christmas cookies.

7. Questions, Polls, Music, Countdowns, and More

Instagram story stickers have a lot of great options now so if you don’t currently create stories, now is definitely the time. This also works if you don’t want to put Holiday content directly on your feed or grid. The possibilities are endless. Just be creative or try to make somebody laugh.

One last thing to keep in mind is that repurposing content is usually easier than making something new. There is probably a way for you to re-use something you already have to save time. Now go make some holiday content and tag us so we can see it!