What Is Retargeting?

Have you ever thought about all the people who visit your website once and leave forever? Have you ever thought, “how can I make them come back?”

Well, other marketers have shared your questions and have shared your feelings about site visitors who don’t convert - and Facebook has offered a way to help us all. How? By creating retargeting ads.

Facebook’s retargeting ads compel site or page visitors to return by encouraging them to consider making the purchase again.

How Do Retargeting Ads Work?

Let’s think about this question from the potential customer’s point of view.

Imagine you own a bicycle. Imagine that this bicycle is super old, rusting, and uncomfortable for you to ride. So as someone who enjoys bike riding during the summer, you start to search for some new ones. And one day into you search, an ad pops up for a gorgeous, comfortable, and safe bicycle.

The advertisement easily convinces you to learn more, so you click on it and are transferred to the small business’s website. A small message pops up on your screen, informing you that the page uses “cookies,” and you press “ok” as you read more about the product…. And everything about the bicycle seems amazing! It offers everything that you would want.

However, the price is a little higher than you would have liked.

So you leave the site, continue your search, and try to convince yourself that you don’t need the new bicycle. But as you spend more time with your old bicycle, your desire for a new one increases.

The next time you’re on Facebook, another ad from the small business shows up, reminding you about the new bicycle that you were interested in and listing all of the benefits it would bring to your life. Intrigued again, you click the ad - and this time you’re ready to purchase. So you add the bicycle to your cart, put in your information, and eagerly wait for its arrival.

As a customer, the second ad gave you the extra push you needed to buy the bicycle. As a marketer, you should know that the second ad was a retargeting ad, and that it was successful in targeting someone who showed an interest in a product by utilizing the website’s data (the “cookies”), reminding them of the product they saw, and offering more information about why it would be a good idea to buy it.

Are There Any Resources To Learn More?

If you’re struggling with your Facebook Ads, we’re ready to offer you the perfect solution: our Facebook Ads course. This course is designed especially for small businesses who want to make huge results with their platform, and whose main goals are to develop leads and increase their sales.

Learn more about our course by clicking the button below.