10 Organic Growth Strategies for YouTube
1. Be Consistent
Like most social media platforms, consistency matters on YouTube. This means that one great video isn't enough for you to build an audience off of - you need to continue to create a series of great videos. Remember: one video might result in a large number of views, but it won't keep the viewers interested in your page.
2. Robust Tagging
There is a 500 character limit to tagging, and your job is to use up all those characters. The tags you create will function as a way for YouTube to categorize your video and to help you reach viewers interested in that sort of content. Basically, when you tag, you're helping YouTube help you - so why not do that?
3. Post Bite-Sized Videos
Create videos that are between 16 seconds to 2 minutes long. Why? Because people are more likely to watch short videos all the way through to the end, an action that tells YouTube that your content is likable and worthy of higher ranking in the search. So here is the best strategy to use for short videos: make your title to the point and then deliver on the title within the first 30 seconds. Don't risk your audience losing interest by dragging your point out!
4. Use Multi-Lingual Captions
YouTube is an extremely popular platform worldwide, being available in 80 different languages and around 100 different countries. In fact, only 17% of the videos that popular channels upload are completely in English. Our advice? Expand your reach by making your videos accessible to people who don't speak English.
5. Optimize to Mobile
70% of YouTube viewers are using the app on their phones, so you want to think about them when you're creating videos. The great thing about YouTube is that it now supports both portrait and landscape formatted videos (there once was a time that videos taken vertically would appear on the screen with black boxes on either side of it). However, YouTube users overwhelmingly prefer landscape videos because it allows them to fill their entire screen - so make all your videos horizontal!
6. Create Playlists
If someone enjoys one of your videos and visits your page to see similar content, you want to make sure that this "similar content" is readily available for them. You don't want to risk them scrolling through your list of videos and growing frustrated about not immediately finding what they're looking for.
7. Use Important Keywords/Information
Using important keywords and information is especially useful when you're writing your About tab and video descriptions. Not only will it help your target audience locate you and your content more easily, but it will also assure them that your videos satisfy whatever their current needs are.
8. Create End-Screens
In every video you post, you should create end-screens. These appear at the end of your videos and contain clickable links to both your profile and other videos. End-screens ensure that your audience sees more of your content, and makes it more likely that they continue interacting with your page.
9. Create Bright, Easy-to-See Thumbnails
Even though YouTube is a video-focused platform - images still remain pivotal to the success of your page. If your thumbnail isn't eye-catching, then the user will likely scroll right past it. So how do you create eye-catching thumbnails? By making whatever image you use vibrant, clear, and informational on what your video is about.
10. Be the Face of Your Business
YouTube users are more likely to connect with your business if you have someone to represent the brand. It gives your videos a more personal touch, and can really bring your business to life. So make sure that when you're creating content, that you at least appear in some of the videos.
