13 Blog Writing Tips For Small Business Owners

Small business owners have a lot of responsibility. Not only do they have to manage their businesses, but they also often wear multiple hats as CEO, CFO, CMO, and more. This can make it difficult to find the time to write high-quality blog posts. However, quality blog content is key for small businesses that want to expand their reach and bring in new clientele.

In this post, we’ll give you some tips for writing high-quality blog posts even when you’re short on time. We’ll also share some resources that can help you come up with ideas for blog topics. Let’s get started!

1. Write Short Blogs

When you're short on time, one of the best things you can do is keep your blog posts short and sweet. Aim for around 500-700 words per post. This may seem like a challenge at first, but you’ll be surprised at how much you can say in a few hundred words.

If you're writing about a topic that has a lot of nuance, think about ways to make it into a blog series. Remember that you don't have to fit a bunch of information into one blog!

2. Get Right To The Point

Another important tip for writing blog posts when you’re short on time is to get to the point. Don’t try to be too clever or cute with your introductions. Instead, jump right into the meat of your post. Your readers will appreciate your directness. A lot of the time people are looking for simple answers.

3. Use Bullet Points and Lists

If you find yourself running out of things to say, try using bullet points or lists in your blog posts. This can help you organize your thoughts and make your posts easier to read. Plus, readers love lists! It helps them feel organized and is better for skim-readers.

4. Find A Balance Between Informative and Promotional

When you’re writing blog posts for your small business, it’s important to find a balance between informative and promotional content. You don’t want to come across as too sales-y, but you also want to make sure you’re giving your readers the information they need. A good rule of thumb is to aim for 80% informative content and 20% promotional content.

How can you accomplish this? Focus mostly on the topic of the blog, but you can also include links to your own services and products within the text. And at the end of the blog post, you can direct them to contact you for questions, or to learn more about a subject on a different page.

5. Use Images and Videos

Another great way to make your blog posts more engaging is to use images and videos. People are visual learners, so adding visuals to your posts can help them better understand your message. Just make sure you have the rights to use any images or videos you include in your posts.

You can even re-use images and videos that you post on your social media accounts or provide in your emails.

6. Promote Your Posts On Social Media

Speaking of social media, once you’ve written and published a blog post, make sure you promote it on social media. This will help you reach a wider audience and attract more readers to your site.

Some places you should definitely use to promote your blogs:

• Instagram Reels

• Facebook Reels

• Twitter Feed

• Pinterest

• LinkedIn

7. Keep A Running List of Ideas

If you find it difficult to come up with ideas for blog posts, keep a running list of ideas. That way, when you’re feeling uninspired, you can refer back to your list and choose a topic that interests you.

Personally, I keep my list in a Google Doc - but you can use your phone's note app if you like!

8. Check Out Other Blogs In Your Industry

If you’re still struggling to come up with ideas for your own blog, take a look at what other bloggers in your industry are writing about. This might provide you with some fantastic material for your blog posts. But be sure to never plagiarize anyone else's work. Plagiarism is a serious offense and it can get you into a lot of trouble.

9. Ask Your Customers and Followers for Ideas

Another fantastic approach to acquire ideas for blog articles is to ask your consumers and followers for suggestions. You can do this on social media, in your newsletter, or even in person. Just let your customers and followers know that you’re looking for ideas and see what they suggest.

10. Take A Break

If you’re still having trouble coming up with ideas, it might be time to take a break. Take a break from your computer and do something else for a while. Sometimes the best way to get inspired is to take a break from writing altogether.

11. Use An H1 for Your Title

When you’re creating a title for your blog post, make sure you use a H1 tag. This is a standard SEO practice that will help you show up in Google search results, which will result in an increased number of clicks.

12. Optimize Your Images

Make sure you optimize your images for the web before you upload them to your blog. This means reducing the file size of your images so they load quickly on your site. You can use a free online tool like TinyPNG to help you optimize your images.

13. Don't Use More Than One H1

When you’re tagging your headlines, make sure you don’t use more than one H1 tag. Using multiple H1 tags can confuse search engines and it won’t do anything to help your SEO.

In Conclusion

Writing quality blog posts doesn’t have to be a daunting task. By following these tips, you can easily write great posts even when you’re short on time. Just remember to be creative, stay focused, and promote your posts on social media.

Do you have any other tips for writing quality blog posts? Share them in the comments below!