3 Common Mistakes People Make When Creating YouTube Shorts
Creating a YouTube short can be a fun and easy way to share your thoughts, experiences, or knowledge with others. However, there are a few things you should keep in mind when YouTube marketing to make sure your video is as effective as possible. In this article, we'll discuss three common mistakes people make when creating YouTube shorts and how to avoid them.
1. Focusing too much on the production value instead of the content
When creating a YouTube short, it's important to remember that the content is more important than the production value. Yes, having high-quality video and audio is important, but if your video doesn't have anything interesting or valuable to say, no one will want to watch it. Instead of spending all of your time and money on making your video look and sound perfect, focus on making the content as STRONG as possible. Here are some additional tips:
Be personal
Be relatable
Be unique
Tell stories
Use trends
Include facts
2. Trying to fit too much information into a short video
Another common mistake people make when creating YouTube shorts is trying to pack too much information into a single video. Remember that people's attention spans are shorter than ever, so it's important to keep your videos short and to the point. If you're trying to communicate a complex idea, it might be a good idea to break it down into multiple smaller videos. Here are some ways you can decrease the time of your videos:
Trim from the beginning or the end
Cut out any unwanted parts in the middle
Use your video editing platform to increase the speed
3. Not targeting the right audience
When creating a YouTube short, it's important to make sure you're targeting the right audience. If you're not sure who your target audience is, take some time to think about who your marketing plan was designed for and who you want to reach with your video. Once you know who your target audience is, you can cater your video content and marketing strategy to them specifically. Don’t know how to find your target audience? Here is what you should do:
Review who already purchases your products/services
Review market research already done for your industry
Analyze your competitors and who they target
Think about who your target audience is not
Look at your analytics to see who is visiting your website
In Conclusion
So now you learned how to avoid three common mistakes and how to create a short that sees results. You should now have a better idea of what the right approach is for creating a successful video that will resonate with its intended audience. If you're ready to take steps in the right direction towards increasing your product sales online through digital marketing strategies like SEO or PPC, check out our services today. We specialize in helping businesses like yours grow and succeed online.
