7 Ways To Incorporate Halloween Trends Into Your Content
You might be thinking that it’s too early to incorporate the holidays into your content, but the truth is, you should have already started. However, it isn’t too late if you haven’t. Halloween marks the beginning of the end-of-year holiday sales cycle. With Black Friday, Cyber Monday, Thanksgiving, Christmas, and more coming up, it’s the perfect time to incorporate some holiday trends into your content. Here are 7 ideas of how you can boost sales with your content this spooky season.
1. Hold A Spooky Photo or Video Contest
Having a video or photo contest over social media is a great way to spread awareness of your business in a fun way. The contest could be house decorations, room decor, or even costumes. Or you could get more specific to your brand and have entrants utilize your product or include your logo in their post.
Here are some tips for hosting your own contest:
Make sure to choose a unique hashtag, create your own sound, or have entrants tag you so you can track the entries easily.
Don’t make it too difficult. You want people to be able to enter easily.
Make the prize worth the effort of entering.
Make the rules and instructions for how to enter very clear.
2. Make Your Profile or Website Spooky
A lot of people decorate their houses or storefronts for Halloween, so why should our social media and websites be any different? It’s fun to add some pumpkins, ghosts, or spiderwebs to our content around this time of year. Your product or service doesn’t even have to be related to Halloween; it’s just a simple way to spruce things up and add some excitement. Just be sure to take anything spooky off your website after Halloween so your site doesn’t look dated.
3. Offer A Seasonal Discount
Discounts offer a huge incentive for people to buy. It doesn’t have to be anything excessive, but any kind of limited-time freebie or discount should drive traffic to your account or website. A simple graphic about the sale and how long it will last makes for good seasonal content.
4. Give Helpful Advice or Tips
If discounts or contests aren’t really applicable to your business, you could also post something that gives helpful advice for the holiday. If you are a martial arts studio, you could post some self-defense tips for those going out on Halloween night. If you have a business related to pets, you could post what to do if your dog eats all of your Halloween candy. If you’re in the food industry, you could post some Halloween baked goods recipes. The possibilities are endless and this is content that can help people too, which is always a good cause.
5. Use Trending Sounds on TikTok and Instagram Reels
TikTok and Instagram Reels are great places to put seasonal content because you may reach a new audience who doesn’t currently follow you. By using trending sounds, you are more likely to be pushed to a larger audience in the algorithms.
Here are a few trending sounds for you to use on your Instagram Reels this Spooky Season
And here are a few TikTok sounds that could help your account grow
6. Use Seasonal Hashtags
This one might sound obvious, but it also might be the most important one. Hashtags are essential to growth on social media and using seasonal hashtags is a great way to reach a new audience. Did you know you can add a hashtag on Instagram Stories now too? Just click on the stickers and select the one that says “#Hashtag.”
Here are some example seasonal hashtags for you to use: #halloween2021 #halloween2021🎃 #halloween2021countdown #halloween2021ideas #halloweencostumes #halloweenspirit #halloweentime #halloweenideas #halloweenvibes #halloweencountdown #halloweenobsessed #spookyseason #spooky #spookyszn #spookyscaryskeletons #spookymonth #spookydecor #spookytime #spookystories
7. Questions, Polls, Music, Countdowns, and More
Instagram story stickers have a lot of great options now so if you don’t currently create stories, now is definitely the time. This also works if you don’t want to put Halloween content directly on your feed or grid. The possibilities are endless. Just be creative or try to make somebody laugh.
One last thing to keep in mind is that repurposing content is usually easier than making something new. There is probably a way for you to re-use something you already have to save time. Now go make some spooky content and tag us so we can see it!
