How To Schedule Facebook and Instagram Reels in Meta Business Suite
What are Facebook Reels?
Borrowing another Instagram-first feature, Facebook launched Reels in late September 2021. These short-form videos gained massive popularity after they were introduced to Instagram a year earlier so it’s no surprise that this new feature has already begun making waves on the platform!
Meta has already added many new features to Reels, including making them longer and making Instagram Reels shareable to Facebook. And they will only be adding more features as time passes.
Facebook reels can last up to 90 seconds and may include a combination of video, audio, and artistic effects. They should be in the 9:16 aspect ratio (vertical) and can be as short as 3 seconds.
Reels are ideal for increasing brand awareness, growing audiences, and building your community on Facebook. And because Facebook is currently testing additional features, this is something you’ll want to keep your eye on and try out sooner rather than later. New features are often boosted in social media algorithms so it’s always good to stay on top of them.
Schedule Reels In Meta Business Suite
One of the newest features is that you can now schedule your Facebook Reels ahead of time, instead of having to post them manually on mobile. Here’s how.
Step 1: Go to Meta Business Suite: https://business.facebook.com/ and click “planner” on the left
Step 2: Click the down arrow in the top right and click “create reel”
Step 3: Select if you want the reel to go to Facebook, Instagram, or both
Step 4: Upload your video by clicking “add video”
Step 5: Choose a frame from the video to use as the cover for the reel or upload an image to use as a cover. Click “Next.”
Step 6: Add audio if you want to
Step 7: Crop the video if it isn’t the correct size (9:16).
Step 8: Add text if you want to.
Step 9: Trim the video clip if you only want to use part of it as a reel. Click “next.”
Step 10: Click “schedule” at the top and select the date and time you want the reel to get posted. Click schedule!
Thank you so much for reading this blog post! We hope it was helpful and that you feel confident when scheduling Facebook and Instagram Reels!
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