The Value of Going Viral and How To Do It
WHAT DOES IT MEAN TO GO VIRAL?
Going viral means that your content reached beyond your regular engagement rates. For some, it might mean that the entire world has seen and "liked" a video they created on a whim. For others, it means that content they carefully crafted been interacted with who would never have heard of their business otherwise.
THE BENEFITS OF GOING VIRAL
It's probably every small business's dream that their social media content goes viral. Why is that? Well, many reasons:
They won’t have to spend as much on advertising.
Their social media platforms will see immediate growth.
Their products will be seen beyond their target audience.
The credibility for their business will increase.
Their sales will also increase.
CONTENT THAT GOES VIRAL
Now that you know what going viral means and how it can benefit your business, you're most likely also wondering how you can achieve it. The sad truth is that you can follow every step in a Go Viral book and still not go viral. It's a game of chance.
However, "success occurs when opportunity meets preparation." To prepare to go viral, you should create content that would have the opportunity to go viral. Here are factors your content should have to make it as compelling and share-worthy as possible:
Uncomplicated - this holds true for your copy, your images, and your videos. Keep everything short and sweet so that people are more willing to stop and read/watch.
Unpredictable - if you're telling people what they already know, you're not really adding anything to their outlook or perspective.
Not Abstract - your content should be relatable, and making things too abstract can cause a disconnect.
Trustworthy - people aren't going to share content that they don't trust. Add your sources and add your research!
Touching Stories - the most shareable content is content that makes people feel things.
HOW TO GO VIRAL?
As we've stated before, going viral is not a guarantee. However, we also realize that it's a possibility. So here are some steps you can take to reach maximum engagement.
Understand who your target audience is - the people who are first going to push your content to go viral are your target audience. So remember to create content for them!
Focus on social media platforms that work for your business - if you're a small business, it can be difficult to juggle too many social media platforms. So choose which platforms you're most successful on and familiar with, and focus on those.
Discover what content gets the most engagement - the content you create that already gets the most engagement are the ones most likely to go viral. So keep an eye out for which posts receive the most attention and why.
Post at optimal times - know when your content receives the most engagement and keep posting at those times.
Boost your posts - platforms allow you to reach more people if you pay for a boost. We recommend giving this a try!
If you want anymore guidance on organic growth, join our upcoming FREE Instagram Organic Growth Strategies session! We're going to cover branding, social media funnels, best times to post, best days to post, best content to post, and best posting types. Click the button below to register.
