Tricks To Save Time On Social Media
If you’re reading this post, you most likely understand the importance of social media. You know that it brings many wonderful benefits to small businesses and entrepreneurs, both by playing a huge role in developing excellent customer service while also allowing free promotion to everyone with a phone or desktop.
You most likely also feel overwhelmed by it. This is understandable - running a business isn’t easy, and it takes a lot of time and focus. Social media, while being a great tool, can also feel like another task on your to do list.
So here are some tricks to help you with your social media predicament!
Have a Plan
Taking time in the beginning of your social media journey to develop a clear and effective marketing strategy can save you a lot of time in the long run. Here are three things you need to figure out in this phase:
What are your goals and objectives? What do you want out of social media and what are the steps you need to take to get there?
What type of content will you be sharing? This answer is different for every individual. Some are okay with sharing the personal behind-the-scenes - and others prefer a more professional feed. Decide which one you are.
What are your branded elements? You want everything on your social media to be consistent, including colors and fonts and logos.
Use The Same Hashtags
Popular hashtags are an amazing (and free) way to give all your posts a boost - on all platforms (Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, and TikTok). But a lot of business owners struggle with creating new ones for each of their posts. They wonder: what hashtag would relate to my graphic? What hashtag would relate to copy? What hashtag would relate to my business?
But the secret is… you can just keep reusing the same hashtags. We touch on this briefly in our own hashtag story - click the button below!
But, in summary, we recommend having a list of core hashtags that will always relate to your content because it relates to your brand. For example: #socialmediamarketing will always apply to our posts because we’re a social media marketing business.
Schedule Ahead of Time
Another way to save time on social media might seem obvious: schedule your posts ahead of time. This can be done using a scheduler like Hootsuite or Later (we have used both and think they each are great scheduling tools for many social media platforms).
Tip: just set aside about 15 - 30 minutes in the beginning of your week for scheduling. This way, you won’t have to set reminders throughout each day to put out a post, something that will eat up your time and distract you from running your business. Once you schedule your post, you can move on and focus on other things!
Repurpose Your Content
Some content is evergreen - and that is amazing for your schedule. Because this means that your content will always be relevant and engagement-worthy. And it also means that you won’t have to spend extra time thinking up different content ideas. All you have to do is take the idea you already had and repurpose it.
For those of you unfamiliar with the term: repurposing in this context means taking your content and adjusting it slightly for later use. You can adjust the copywriting, adjust the graphic, and voilà ! Your content is repurposed.
Here are some examples of evergreen content that you can use again:
your business’s story
your own story
facts about your industry
facts about your products/services
testimonials
FAQs
Need More Help?
Did you find these social media tips helpful? Allow me to introduce our FREE social media guide! This guide can help you get started with developing your Facebook and Instagram strategy. It will teach you how you can use social media as a business, the pros and cons of using social media, how to use a marketing funnel to boost sales, the best practices and strategies that will land you the best results, the best times and days to post, and what type of content increases your engagement. Click the button below to learn more.
