Pinterest Marketing Agency

Welcome to Empowered Digital Marketing, your dedicated Pinterest Marketing Agency. We also offer promoted pins as part of our comprehensive services. If you’re looking to tap into a social media platform with over 400 million active users, you’ve come to the right place. We specialize in crafting a comprehensive Pinterest Marketing Strategy that leverages the unique strengths of this visual search engine. From optimizing your Pinterest profile and creating captivating content to managing your account and implementing efficient Pinterest ads, we’ve got you covered. Harness the power of Pinterest marketing with our full-service marketing agency and watch as your brand’s visibility, user engagement, and sales soar.

Examples of Our Pinterest Marketing

Our Pinterest Marketing Services

  • Our team will develop your Pinterest Business Account, ensuring it’s optimized for maximum user engagement. Projecting an authentic and professional brand image, we’ll provide easy access to all critical information. This includes:

    • Professionally written bios and branding

    • Solution-focused pin descriptions

    • Professional profile setup with relevant keywords, group boards, and direct links

    • Competitor analysis (up to 3 competitors) to devise Pinterest marketing strategies that outperform your competition

    • Connection of your Pinterest account with other social media platforms for seamless administration

  • We’ll fine-tune your Pinterest profile for the optimum user experience. We’ll enhance your brand image with our offerings, which include:

    • Professional bios and branding

    • Meaningful, solution-focused pin descriptions

    • Profile setup with relevant keywords, group boards, and direct links

    • Competitor analysis (up to 3 competitors) to refine your Pinterest marketing strategy

  • Our expert team can guide you in developing a Pinterest marketing strategy that you can implement to engage Pinterest users effectively. We’ll analyze your top competitors and ensure your page utilizes Pinterest’s most important functionality, based on your industry.

  • Our one-on-one coaching offers personalized guidance for growing your business on Pinterest. Our experts provide the best tips, tricks, and resources to help you reach your goals and generate results. Whether you’re just starting your Pinterest marketing efforts or looking to escalate them, our coaching is an excellent resource.

  • Our team is dedicated to elevating your Pinterest marketing. We’ll collaborate with you to develop engaging, creative content that resonates with your target audience and aids your business goals. With expertise in relevant hashtags strategy and customizing content, we’ll create a unique voice for your brand. We also offer professional video pins creation to enhance your Pinterest presence.

    Using social media scheduling tools, we ensure your content is published when your audience is most active. We create optimized variations of your content for each social media account and recommend the best posting times based on our findings. Whether your goal is to increase brand awareness, drive traffic, or engage customers, we’re here to assist!

  • Boost your Pinterest marketing strategy with our analytics reports. We’ll uncover trends and top-performing content, enabling us to craft even more successful campaigns. From Pinterest analytics and user engagement to website traffic analytics, we’ll provide insights that help you understand the impact of Pinterest on your business.

  • Eliminate the stress of content creation with our custom content calendar, tailored to your needs. With our assistance, you’ll consistently produce relevant content that engages your audience.

  • Expand your business reach with our Pinterest Ads service. We create custom ad campaigns to grow your online presence. Our professionally designed Pinterest advertising will generate more saves, shares, and sales for your business than any other method. We’ll create a campaign specifically tailored to your brand goals so we can focus on growing your audience while you focus on your business. We also manage the creation and optimization of carousel ads, shopping ads, and story ads to ensure comprehensive ad coverage.

Why Businesses Should Harness the Power of Pinterest

Pinterest, a popular visual search engine and social media platform, is a powerful tool for businesses looking to extend their online presence, increase brand awareness, and drive website traffic and sales. With over 433 million active users, Pinterest offers a unique opportunity to reach a targeted audience in a visually engaging and interactive environment. Here's why your business should consider integrating Pinterest into your comprehensive marketing strategy.

Engaging a Target Audience

Pinterest's user base is a treasure trove of potential customers waiting to discover your business. With the right Pinterest marketing strategy, you can effectively engage with these Pinterest users, gaining insights into their preferences and behaviors. Regular pinning of relevant content on your Pinterest boards, and engaging with followers and other accounts, can help build a strong Pinterest community around your brand.

Robust Analytics

Pinterest Analytics offers valuable insights into your business's performance on the platform. By tracking website visitors, engagement rates, and sales, businesses can monitor their progress against marketing goals and refine their Pinterest marketing strategy for maximum ROI.

Unique E-commerce Opportunities

Unlike many other social media platforms, Pinterest is heavily focused on e-commerce and shopping, providing an ideal environment for businesses to showcase their products. With the use of rich pins and promoted pins, businesses can provide direct links to their products, driving traffic and boosting sales. Additionally, Pinterest's group boards and collaborative features offer a unique way to engage with your audience and build relationships.

Humanizing Your Brand

Pinterest offers a unique opportunity to humanize your brand. By sharing a visual story about your business through high-quality images and videos, you can give your brand personality and build a deeper connection with your audience.

Advanced Advertising Tools

Pinterest advertising offers a wide range of ad formats, including Sponsored Pins, Shopping Ads, and Video Ads. Pinterest's advanced advertising tools also include carousel ads, shopping ads, and story ads. These ads can be targeted based on various metrics such as keywords, interests, location, and age. By utilizing Pinterest’s advanced advertising tools, businesses can deliver tailored content directly to their target audience, thereby increasing conversion rates.

A Growing Platform

As a rapidly growing social platform, Pinterest is continually evolving to offer businesses more dynamic ways to connect with their audience. Staying up-to-date with the latest trends and features on Pinterest can help businesses stay ahead of the curve and maximize the benefits of their Pinterest marketing efforts.

Pinterest Marketing FAQ

  • What is Pinterest Marketing?

    Pinterest marketing is a social media strategy that incorporates Pinterest into your business's broader digital marketing plan. It takes advantage of Pinterest's visual search engine capabilities to increase brand awareness, engage with a targeted audience, and drive website traffic and sales.

  • What services does a Pinterest Marketing Agency provide?

    A Pinterest marketing agency, like Empowered Digital Marketing, provides a range of Pinterest marketing services. These include optimizing your Pinterest profile, creating engaging content for your Pinterest boards, managing your social media accounts, and running Pinterest ads.

  • How does Pinterest marketing differ from other social media marketing strategies?

    Unlike other social media platforms, Pinterest is a visual search engine where users come to find new ideas and products. It has a strong focus on e-commerce and shopping, making it an ideal platform for businesses to showcase their products and drive traffic to their website.

  • How can Pinterest Analytics help refine my Pinterest marketing strategy?

    Pinterest Analytics provides valuable insights into your performance on the platform. It tracks metrics like website visitors, engagement rates, and sales. These insights can help you monitor your progress against your marketing goals and refine your Pinterest marketing strategy for maximum ROI.

  • What are the benefits of using Pinterest for business?

    Pinterest offers several benefits for businesses. It provides access to a large, active user base where 83% of users have made a purchase from content they’ve seen on Pinterest. This makes it a powerful platform for increasing brand awareness, driving website traffic, and boosting sales.

  • What is the importance of having a Pinterest Business Account?

    A Pinterest Business Account gives you access to advanced features like Pinterest Analytics and Ads Manager. It allows you to create a professional presence on the platform, engage with the Pinterest community, and use promoted pins to reach a wider audience.

  • How can I create engaging content on Pinterest?

    Creating engaging content on Pinterest involves using high-quality images, videos, and rich pins. Consistent pinning of relevant content to your boards, using relevant keywords in your pin descriptions, and interacting with your followers can also help engage users and build a strong Pinterest community.

  • What are the different types of Pinterest ads?

    Pinterest offers various types of ads, including Sponsored Pins, Shopping Ads, Video Ads, Carousel Ads, and Story Ads. These ads can be targeted to specific audiences based on metrics like keywords, interests, location, and age, helping you to reach your target audience more effectively.

  • How can I grow my Pinterest presence?

    You can grow your Pinterest presence by creating engaging content, interacting with your followers and other accounts, and using group boards and collaborative features. Regular pinning, responding to comments and messages in a timely manner, and using promoted pins can also help increase your Pinterest presence.

  • What are the benefits of Pinterest for small businesses and e-commerce?

    For small businesses and e-commerce, Pinterest can be a powerful tool for driving website traffic and sales. With over 433 million active users, and 83% of users making purchases from content they've seen on Pinterest, it's an ideal platform for businesses to reach a targeted audience and drive conversions.

  • How can I measure success on Pinterest?

    Success on Pinterest can be measured using Pinterest Analytics. This tool provides tracking information for your business, including website traffic, engagement, and sales. By monitoring these metrics, you can measure the success of your Pinterest marketing efforts and make necessary adjustments to optimize your strategy.

  • What are the emerging trends in Pinterest marketing?

    Emerging trends in Pinterest marketing include the use of video pins, promoted pins, and rich pins. Staying up-to-date with these trends and incorporating them into your Pinterest marketing strategy can help you stay ahead of the curve and maximize your results on the platform.

  • How can I set up a Pinterest Business Account?

    To set up a Pinterest Business Account, visit the Pinterest website and select "Create a business account." You'll need to provide necessary information such as your business name, email address, and password. After this, verify your email address through a link sent by Pinterest and set up your profile with a suitable profile picture.

  • Why do I need to verify my website on Pinterest?

    Verifying your website on Pinterest allows you to access additional features, such as Pinterest Analytics. It also helps establish your brand's credibility and increases trust with your Pinterest users.

  • How can I verify my website on Pinterest?

    To verify your website, go to your Pinterest business account settings and select "Verify your website." Add your website URL and follow the verification instructions provided by Pinterest.

  • What should I consider when setting up my Pinterest profile and profile picture?

    Your Pinterest profile and profile picture should accurately represent your brand. Use a clear, recognizable logo as your profile picture. Your bio should be compelling and describe your brand's mission, incorporating relevant keywords to improve search visibility. Also, add a link to your website to drive traffic and increase conversions.

  • How can I create a successful Pinterest marketing strategy?

    A successful Pinterest marketing strategy begins with defining your target audience and business objectives. Conduct a competitor analysis to understand the market trend and devise a content strategy that aligns with your goals. Use Pinterest analytics to track your performance and adjust your strategy accordingly.

  • What are some key SEO terms for agencies who utilize Pinterest for clients?

    Key SEO terms to include in your strategy can be Pinterest marketing, Pinterest ads, Pinterest users, social media marketing, successful Pinterest marketing strategy, Pinterest marketing efforts, Pinterest boards, social media platform, Pinterest advertising, Pinterest account, Pinterest marketing services, visual search engine, group boards, rich pins, comprehensive marketing strategy, target audience, and more. These keywords can help improve your visibility on Pinterest and drive more traffic to your page.