After an impromptu presentation on social media at PodCamp Western Mass in February 2018, two people came up to me after my presentations asking for my business card. That is where it got awkward, because I didn’t have a business and it was the first time I had ever presented in front of a crowd, so I had to thank them, and then tell them that I didn’t actually have a business.

I sat down five months ago, we have to go back a little bit further to get us to today, and talked to a man about running the social media for an apartment complex that had just broken ground on construction.  I pitched him that I was an all in one service.  I told him that I could run social media, drive leads in for them, put together videos, and help connect social and website together. 

This magical hashtag journey starts with a nine-year-old.  My youngest son, when he’s not Fortnite dancing, dapping, and playing clash of clans, he loves to use hashtags.  He doesn’t understand what they mean, really, but always seems to use them in a way that makes me laugh, #kidproblems.  What are hashtags all about and how are marketers using the right number in the right place to find new audiences to build their communities organically?