10 Organic Growth Strategies for Facebook To Increase Your Brand Awareness and Engagement

There are tons of opportunities on Facebook for small businesses. With all the updates the platform has made over the years, entrepreneurs are now able to develop successful brand funnels with the tools it offers. So in this post, we're going to share ten important steps you can take to increase brand awareness and grow your business.

1. Like Other Content As Your Page

When you create a business page on Facebook, think of it as a personal page for your brand.

What do we mean by this? Well, when you developed your brand, you've most likely considered multiple things: What is its story? Will the tone of its copy be humorous, appreciative, informative, passionate... etc.? What are its core beliefs? What is its mission? What problem is it pushing to solve?

And as you've answered these questions, you've essentially built its personality. This is great! It makes your business feel more human than commercial - something audiences tend to resonate with. There are many businesses within a single industry, making it very likely that you're not the only one selling a specific product or service, so customers/clients oftentimes choose which business to purchase from depending on which they feel the most connected to.

So that brings us back to the main point: keep your brand "human" when you create a business page. One important way you can do this is by "liking" other people's content as your business page. Don't underestimate the power of interaction on social media platforms! Although it may take a single second to "like" a post - that thumbs up means a lot to the person who received it. They will notice you, and they will appreciate you! And you want that appreciation and positive feeling to be directed toward your business.

2. Follow Other Pages As Your Page

The same can be said for following other pages as your business page - "this is an effective way to make your brand feel more 'human.'" But it also does something more: it lessens the number of clicks that the user you followed would need to visit your business profile.

Facebook is an important platform for all businesses. You want to direct traffic to your page just like you want to direct traffic to your website. Facebook is the place where you are going to build a loyal community, where you are going to provide updates, where you are going to get feedback, where you are going to find prospective customers, where you are going to promote, and where you are going to gather audience insights and behaviors. In fact, Facebook might even be the place where you choose to sell your products/services.

Needless to say, you definitely want your audience to visit your business profile. And following other pages with your business page ensures this.

Let's consider the opposite. Let's consider the possibility that you follow people using your personal profile in hopes of directing them to your business page later on. One thing you should definitely be aware of is that not everyone who likes your personal page is going to appreciate your business. This means that you will be wasting your time interacting with people who won't even consider purchasing one of your products/services. Another thing to note is that you will be adding more link clicks in their buyer's journey. First, they will click their "followed" notification, then they will click your profile, then they will click and scroll through your personal page, and then they will finally click the link to your business page.

If you follow them with your business profile, the number of clicks will decrease - which leads to an increase in business page visits.

3. Join Groups And Interact

The common theme for this post is for you to make your business page feel human. This third step isn't any different! To further develop your brand personality and build brand awareness, we suggest that you get into Facebook Groups using your business page and make sure to interact with the other users.

Facebook Groups are pages created for users who share common interests. Depending on the atmosphere of the group, you can share links to articles about that shared interest, have ongoing discussions about it, provide updates about relevant upcoming events, and so on and so on.

Tip: What you definitely should not do is explicitly promote your own business in a Group. That means no links to your products and services! This might get you kicked out.

So here is what you should do: find a group that's interested in the industry you're a part of, hop in as your business profile and interact with the users the same way you would if you were using your personal profile. While it may feel useless considering you won't promote your business - it will actually make your audience keener to visit your page. Even without providing promotion, the fact that you are a business should be apparent in your profile picture and name.

4. Share To Your Personal Page

If you're concerned about this blog post because you don't have any other social media platform (or because you do have other social media platforms - but not with large followings), then we want to tell you not to worry. While we do recommend that you start building audiences on numerous apps, we understand that you may want to focus more attention on a single one for now.

So here's the fourth tip: leverage your personal page.

Your business page is going to reach people interested in your products - or people with the potential to be interested in your products. That's great! But there is a whole other audience out there of people who don't know that they would be interested in your products. And the best place to reach them? On your personal Facebook page.

The people who follow your personal page already like you, meaning it is very likely that they would resonate with your brand, as well. So tell them about it! Make sure your friends, family, and acquaintances know about your business, what's going on with your brand, and any new products and services you're selling.

Keep in mind that they all won't be interested. But also keep in mind that some might.

5. Funnel Traffic From Other Platforms And Your Website

This tip is for everyone. But it's especially for entrepreneurs who have already built followings on different platforms and are now focusing their attention on growing their Facebook profile.

Here it is: use your other platforms and your website.

Occasionally remind your followers on different platforms and your website visitors that you also have a Facebook account. Tell them what sort of content you post there and how it can benefit them! Do you post events on Facebook? Do you create albums in your photo gallery that would be fun to look through? Do you provide sneak peaks that people wouldn't be able to access anywhere else? Tell them what they're missing!

This leads me to another tip: make sure the content you create on Facebook is distinguishable from any other content you post. People who follow your other profiles won't want to follow your Facebook if you're repurposing the same things in the same exact way. Switch up the copy, spice up the image, provide value that wouldn't be provided anywhere else.

6. Mention Your Social Media In Your Email Campaigns

Mention your social media in your email campaigns... always.

If you're wondering why, ask yourself why not. Social media links can be very small, and almost unnoticeable to those who aren't looking for them. But for those who do look for them, it can also be extremely helpful.

When you add these links, keep in mind that you don't have to write entire sections about your social media presence - you can just provide links near the bottom of the email. No matter how big a deal you make your social medias in your campaigns, it's nice for your subscribers to have them there - and not only for easy access. It's also because people expect them to be there, and if they're not there, then a lot of them will assume that you don't have any social media accounts.

So, in conclusion, email campaigns can be nice ways to build brand awareness, so use them to their fullest potential!

7. Give Reasons For Someone To Save Your Post

If you've been researching content creation, you've probably heard this a lot and thought: great... but how? There are a couple of ways you can do this, and they all lead back to the same goal of providing value.

People are going to save things that they won't remember easily - things that they might forget but don't want to. Here are some ideas!

• Step-by-Step How-To's

• Video Tutorials

• Links to Products

• Quick Tips

• Useful Information

• Facts About the Industry

• Deadlines/Upcoming Events

There are also other types of content that can provide value. Maybe you create something really funny and your audience saves it because they want to show to a friend; or maybe you create a beautiful image that inspires their own creativity.

So when you're creating content, just think: is this something that people will want to see again?

8. Engage Your Community With Questions

Everyone likes to talk about themselves - give your audience the opportunity to do this. Let them share their stories, their personalities, their experiences, and their ideas. They'll enjoy this! It will build a sense of community once they realize that their voices matter to you, too. And it will also give you the chance to learn more about your own target audience, what they want from your business, and what they need.

And your questions don't always have to focus on your business. They can also just be fluff questions, like: What was your best experience this summer? What do you like to do for fun? What's your favorite color?

9. Begin Making LIVE Videos

LIVE videos are super scary if you've never done them before, but they're also super engaging. Your audience will be able to speak to you in the moment, ask their questions and get them answered immediately

LIVE videos are super scary if you've never done them before. But they're also super engaging. People will get to see the real you, the face behind the brand - and you're who they really want to connect to.

Be authentic; be yourself. And have a plan.

It's great if you can hop on a LIVE spontaneously and still be engaging with what you're doing and what you're saying. But that's not possible for everyone. Our advice would be to plan out what sort of video you're going to make: a Q&A, a tutorial, a behind-the-scenes, a tour, an update... etc. Whatever fits your brand!

10. Know Your Own Optimal Times To Post On Facebook

You can research the best posting times all day, but you're the only one who truly knows when you'll get the best engagement. This means that you will have to experiment with your posting strategy.

First, think about who your target audience is. If you're targeting career professionals, you might find that they log in to their social media accounts during lunch. If you're targeting students, you might find that they log in to their social media accounts after school.

Second, choose a time to post. Post at this time consistently for as long as you think necessary (at least 2 weeks). Monitor this content to see if there have been any changes in engagement from your last posting times. After this trial period is over, choose a different time and monitor your engagement then, too. Are you doing better or worse?

Keep doing this until you've found your optimal time!

Final Thoughts

We hope these tips are helpful, and that they brought a bit of relief for those struggling to build their Facebook platforms. If you spent a lot of time and money building your business on other platforms or on different accounts, it's great to know that this can actually help your organic growth on Facebook.

If you need any other guidance, schedule an appointment with Owner Jamie! You can discuss your social media strategy, your brand, or even your website development.