What Is A Website Audit?
Basically, a website audit is a website review to see how it is performing by looking at these 4 factors:
technical SEO
content quality
responsive design
overall user experience
Website audits provide insight into any issues or opportunities for improvement in order to help you optimize the design and functionality of your site.
What Each Factor Means
Technical SEO
Techniques that you should use in order to increase your rankings in search engines like Google, Bing, and DuckDuckGo. A website audit will tell you what techniques you aren't using so that you can optimize your presence in search results.
Content Quality
How readable is your content? Is it grammatically correct? Are there spelling errors? Are you writing about things relevant to your users? These are all questions that will be answered with a website audit.
Responsive Design
A responsive design is a website design that looks good on every device, from desk top to mobile phone. Users will visit your website from every one, so ensuring that your pages adapt to these different sizes is important.
Overall User Experience
This is examining website analytics to see how users are responding to your website, whether they enjoy your website and find it valuable, or if something is causing them to leave out of frustration or disinterest.
How Often Should You Perform A Website Audit?
Website audits should be performed regularly, even if you haven't made any changes to your website.
Google and other search engines are always changing their algorithm rules. This means that you can find your rankings on these search engines dropping even if you aren't doing anything differently. A website review will make sure that your website is optimized for the current algorithms.
Another reason why you should update your website regularly is if you have links bringing people off-site. Remember that you don't have control over the pages that you link to, so these other website owners can make the decision to delete the page off the internet - and if you don't update your link or remove it, then you will be leading your users to a webpage that no longer exists.
Want An Audit Done On Your Website?
We perform audits for your website! Not only can we tell you exactly how to improve your website design (and explain why the updates would be an improvement), but we can also update the website for you.
Click the button below to get started.
