Why CRM Matters

Definition

The first thing you should know about CRM is that it stands for customer relationship management. What does this mean? That CRMs are ways to track and help with the customer or potential customer interaction process.

Therefore, when you hear the term "CRM," what is being referred to is a system that gathers customer interactions across all platforms (emails, websites, social media platforms and more) into one single place. The goal? To help businesses improve their relationships with customers and, as a result, helping the businesses to grow.

Why CRM Matters: The Benefits

Better Customer Service

A CRM allows better customer service by allowing it to be automated. Businesses who have CRMs will not longer have to interact with each new customer, potential customer, or loyal customer individually if they don't want to. For example, if someone subscribes to a business's email, a welcome email can be automatically sent to this new subscriber.

This provides the business with two advantages. The first: that they can spend less time worrying about customer service. The second: that the new subscriber will be instantly contacted by the business through an email (waiting too long to contact a new subscriber could cause them to lose interest).

Better Analytics

A CRM system allows you to see what works and what doesn't. For example, let's say that you're getting most of your leads from Facebook and little to no leads from Twitter. This is a useful metric to have, because you can come to two conclusions: either you can focus more of your time and energy on improving your Facebook strategy; or you can start to investigate what is going wrong with Twitter and trying to improve your Twitter strategy.

More Efficient Business

As we've stated before, having automated systems means you don't have to worry about them as much as you used to. And this results in you focusing on different parts of your business, such as mastering your skills to produce better services and products.

Our CRM Service

If you want a CRM system built for you, you might be interested in the Empowered CRM Design. We'll build you a custom Customer Relationship Management system where leads flow in from your website, lead magnet, and social media campaigns immediately welcomed by a personalized email. We design a custom template, connect all your social media, email accounts, business information, and get you set up using it.

Click the button below for more info.