Why Your Brand Should Be Using Memes
Definition
If you've ever heard the term "meme" spoken in the context of social media, here's a basic description of what it is: humor centered around a viral image, video, or text that people replicate and alter with their own jokes.
If you're still confused, we completely understand - which is why we're including examples of three separate memes.
Example One: Image
This image is used when someone wants to show their unconventional preference. In this case, they prefer spending time with dogs than other people.
Source: Reverend_Scott
Example Two: Video and Gif
This video or GIF is used when someone wants to show their reaction to something they see on the Internet.
Source: GIPHY
Example Three: Text
The text format of a Them vs. Me interaction is another popular meme. In this case, the user wants to show how she needs further validation from her friends and family.
Source: faiththegemini
Silly, right? The original image, video, or text doesn't change, but Internet users add their own content to it in order to make it more relatable to their own experiences. The result? A bunch of laughs from their followers and friends!
But what else can memes offer you? The answers are down below.
Why You Should Be Using Memes
1. Your Audience Will Feel Connected With You
What marketers should want most from their audience is to build a relationship with them. When a relationship is built, the audience will continue to engage with their content and purchase their products/services.
The goal of memes is basically the same: to connect people.
Let's break down an example process of a regular follower seeing a great meme and becoming an engaged follower down below:
As we all know, engaged followers will then be worked down the funnel until they are conversions and (hopefully) loyal customers.
2. Your Audience Will Be More Excited About Your Content
The reason why memes are so popular and have been popular for years is because they're fun. People love memes; they love seeing them, they love creating them, and they love sharing them.
You read that right! Memes are very, very, very shareable.
If one person likes your meme enough to share it, that means that you will have more set of eyes on your content and your business. And doesn't that give you a better chance of increasing your sales?
3. User-Generated Memes Have Their Own Benefits
User-generated content includes memes created by your audience - meaning these memes can have the same benefits that user-generated content does:
It saves you time because someone else is creating the memes for you (and is probably more well-versed in meme creation).
It provides you with a way to engage your audience because you're re-sharing their content.
It also makes sure that your own content isn't stale since meme ideas are being generated from other people outside of your business.
4. You Will Save Yourself Loads Of Time
One big part of memes is that the theme and idea behind them already exist. If the meme is an image, then you don't have to go out of your way to create a new one. If the meme is text, then you don't have to sit and think about what to write.
Instead of creating content from scratch, memes allow you to build on content that has already been created and that has already succeeded. For example: You don't have to worry about if the image is good enough to use because the image has already gone viral.
5. Your Business Will Seem More Relevant
One thing you don't want to appear as is outdated. Outdated businesses don't last long on social media, which is all about trends.
When you create a good meme, you show that you understand the changing culture and that you also enjoy participating in it. Memes allow you to pull back that scary, intimidating company curtain to show the real humans behind it - which your followers will truly enjoy.
Final Thoughts
We hope we convinced you to start developing your own memes for your business's social media content! If you want more support in your content creation, feel free to sign up for our FREE mini-course on how to create engaging copywriting. Click the button below to enroll!
