10 Ways To Improve Your Website's SEO
Improving your SEO is so, so, so important when building your website. By taking these steps, you will be able to increase your rank on search engines and make it easier for your target audience to find solutions to their problems on your website (rather than any of your competitors). To make sure that you are truly and effectively optimizing your website for search engines, we have created this list. As you build your site, go through each of these 10 separate ways to improve your website so that you know you are doing all you can to increase your site visibility.
Here are 10 ways to improve your website's SEO ranking:
1. Optimize Your Website for Google Search
When it comes to improving your website's ranking, optimizing it for Google search is a good place to start. Google is the most popular search engine in the world - this means that if someone is going to search for services/products similar to yours, they are most likely going to use Google. So use this knowledge to your advantage! Include keywords that are relevant to your business in your website's content and metadata.
2. Create High-Quality Content
Your content should be both informative and engaging for your audience. This is the type of content that will attract new visitors to your website, and will also keep them coming back for more. Your content will start building a reputation for being something people want to read. And an added bonus is that your content could be shared on social media, which can help you reach a larger audience (and eventually gain more leads).
3. Make Sure Your Website Is Easy To Navigate And User-Friendly
We have all been on websites that make navigating it harder than it needs to be. The menus are confusing, the content is too wordy, the link are misleading... etc. All this not only makes being on a website frustrating, but it also hurts your ranking and site visibility. This is because an unpopular website experiences higher bounce rates and lower engagement, all of which tells the search engines that your website shouldn't be recommended to their users.
However, an easy to navigate and user-friendly website experiences a lot of engagement and an increase in traffic - which tells search engines that users really like your page.
4. Use Keyword-Rich Titles And Descriptions For Your Web Pages
A lot of small businesses who build their own websites might overlook how important titles and descriptions are when it comes to site visibility because these are the aspects of a page that users can't see. But it's important to remember that search engines can see the titles and descriptions - and the last thing you want to do is confuse the search engines. By adding keyword-rich titles and descriptions, you will help Google better understand what your website is about, which will increase the likelihood that your website will appear in search results for those keywords.
5. Add Keywords To Your Website's Title Tags And Meta Data
These are more aspects of website building that might be overlooked: title tags and meta data. Our advice is to add keywords to these sections, as well, so that Google can use this information to determine the relevance of your website to certain search queries.
Important Tip: only use keywords that are relevant to your business and your target audience. Don't just use keywords that are popular yet hold no relevance to your company.
6. Publish Fresh, New Content On A Regular Basis
This is an extremely effective way to improve your website's SEO ranking. By publishing fresh, new content on a regular basis, you are keeping your website's content relevant and up-to-date for your audience (as well as Google search engines). The one drawback to this tip is that it can be time-consuming, especially for small businesses who have limited capacity. We recommend adding blog writing to your strategy, and finding a schedule that works best for you and your team.
For example, one blog a month would allow you to keep your website up-to-date while also allowing you to continue focus on growing your business in other ways (such as developing new products/services).
7. Optimize Your Website Images
There are multiple ways you can optimize your website images for search engines, so we compiled a list for you to follow:
Use high-resolution images
Make sure your images
Use keyword-rich file names
Add alt text to your images
Use descriptive captions
Share your images on social media
These steps will provide a better user experience for your website visitors. It will also make it easier for search engines to find and rank your website. And lastly, by using high-resolution images, you're making your website more visually appealing - which can only be a positive for your business!
8. Reference Other High-Quality Websites In Your Content
When you reference other high-quality websites in your content, it tells Google that your website is a credible source of information. And the more credible your website appears to be, the higher your SEO ranking will be. So make sure to include links to authoritative websites in your articles, and always give credit where credit is due.
Note: you don't want to drive people off your website immediately. To avoid this outcome, we recommend including links near the bottom of your site, so that you can ensure that first engage with your content before engaging with someone else's.
9. Promote Your Website On Social Media Platforms
We can't stress this enough: cross promote. When you promote your website on social media platforms, you're not only increasing traffic to your website, but you're also improving your SEO ranking. This is because you're helping Google index your website and rank it higher in search results. And the more people who visit your website, the better.
10. Use Paid Search Advertising To Increase Your Website's Visibility
When it comes to improving your website's SEO ranking, paid search advertising can be a great way to increase your visibility and reach a larger audience. Paid search ads appear at the top of the search results page, so they're one of the first things people see when they're looking for information online. This can help you get more leads and customers from your website.
Get More Guidance
These are the many different ways you can improve your website's SEO ranking. So, get started today and see how you can improve your website's SEO ranking using these simple techniques. If you need more guidance, feel free to schedule a consultation with Jamie Cocco to learn more.
