Our Team of Social Media Experts

Jamie Cocco, Founder and Owner

I have loved marketing ever since I was a kid selling homemade crayon scratch tickets to my family at a decent profit margin. As I got older, my passion for marketing focused on community building and how to piece together the digital marketing puzzle. As a self-proclaimed marketing nerd, I bring thousands of hours of marketing experience, data collected through my team’s research, and systems that have helped hundreds of local businesses grow over the past 6 years. 

I love coffee, Shelburne Falls Coffee Roasters Coffee, Bike Riding, Binge-watching on Netflix, Richardson’s Candy Kitchen Chocolate, Woodworking, meeting new people, and spending time with the family.

Jocelyn Figueroa, marketing director, sitting with her laptop

Jocelyn Figueroa, Marketing Director

I’m from Springfield, Massachusetts and I began working with social media in the Spring of 2018. I’ve since fallen in love with how it is able to keep a community connected even when the members are far apart. I first got into social media when my friends convinced me that joining the platforms would be fun - a conviction that proved to be true, especially with Instagram. That single platform, with its visual content and caption potential, managed to hold my interest by providing me with a different medium to indulge in my favorite hobbies: reading, writing, and designing. While other platforms, such as Facebook, have not completely charmed me yet, I still find myself visiting a few pages when I’m not spending time with my bunnies or rereading my favorite book, The Secret Garden.

Katrina Faust and a brown dog

Katrina Faust, Communications Director

I have worked in social media for over 7 years and I love the sense of community it creates. I joined Empowered Social Media in September 2021. I also run a small business on Etsy, where I sell Animal-Crossing inspired items. In my free time, I stream games on Twitch, binge TV, and grow my online gaming community on social media. I also love to travel and one of my favorite hobbies is training my rescue dog, Miika, to run agility courses.

My recent travels include Glacier National Park in Montana, Italy, and Iceland.

Laura Figueroa, Content and Ads Specialist, Bilingual

Laura has been working in digital marketing for over 5 years, focusing on content creation and strategy. She enjoys the challenge of finding a creative way to tell a brand's story. She joined the Empowered Social Media team in June 2019. Outside of work, she likes reading, spending time with friends and family, traveling, and binge-watching her favorite shows (Marvelous Mrs. Maisel, Stranger Things, You, This Is Us...to name a few).

Vanessa Alvarez, content marketing specialist

Vanessa Alvarez, Content Marketing Specialist, Bilingual

I'm from Jersey City, New Jersey, and have worked in social media marketing for five years creating content, writing, and hosting videos. I achieved my bachelor's degree in Human Communication at the University of Central Florida as a first-generation student. I am multi-passionate and love working behind and in front of the camera. I am excited to be a part of an empowering team and work with many talented and skilled individuals. A few fun hobbies I enjoy are binging classic romcoms, beach days, family time, painting, and traveling!

Sindy Valdez, Project Manager, Bilingual

Sindy Valdez, Project Manager, Bilingual

I’m from Los Angeles, California and have worked in social media and marketing for over a decade. I enjoy seeing concepts come to fruition and enjoy watching clients prosper. I feel most comfortable collaborating behind the scenes, especially during filming or photo shoots. I am proud to work with such a dedicated team that is also passionate about helping clients prosper. Hikes, beaches, travel, dance, cosplaying, and trying new restaurants are things I’m always up for. My passions include filmmaking, writing, and preserving history through digital media. I prefer Marvel over DC, Comedies over Action films, and Instagram over TikTok.

Morgan Lentz

Morgan Lentz

Meet Jamie’s Wife and behind the scenes motivation for the business. Her support, guidance, strategic planning, brainstorming, and editing has and continues to evolve the business into what it is known today. She loves chocolate covered strawberries, going on adventures, spending time outside and with friends.