Want to become a Facebook Ads expert? Here are the 5 steps you need to take to achieve that success, to get the leads, to get the brand awareness, and to get the engagement.

Have you ever thought about all the people who visit your website once and leave forever? Have you ever thought, “how can I make them come back?” Well, other marketers have shared your questions and have shared your feelings about site visitors who don’t convert - and Facebook has offered a way to help us all. How? By creating retargeting ads.

Facebook Ads are an incredibly popular online advertising platform, and for good reason. When you see the dashboard, you will notice how detailed you can become when developing a campaign. It allows you to narrow down who sees your ad, when they see it, how long the campaign will run, and more.

However, with all these options, it is easy to make some mistakes along the way. So we have compiled a list of three common Facebook Ad mistakes, so that you can avoid making them. Keep reading!

When you begin creating a Facebook Ad, you will be given different targeting options. This means that you will choose who you want to send your ad to.

One option? Custom Audiences.

Here is the definition, the benefits, how it’s different from lookalike audiences, and a course recommendation!