The Future of Voice Search: How To Prepare Your Website
As voice search becomes more popular, it's important to make sure your website is optimized for this type of search. In this article, we'll discuss some tips on how to do that.
First, let's explain...
What Is Voice Search?
Voice search is a type of technology that allows users to search for information by speaking into a device. This can be done using a voice assistant, such as Siri or Alexa, or through a dedicated app on your phone.
Voice search is becoming more popular as people become more comfortable using it and as the technology improves. So, how can you make sure your website is prepared for the future of voice search? Here are some tips!
Voice Search Optimization Tips
1. Use Natural Language
When people speak into a device for a voice search, they usually use natural language instead of keywords. For example, someone might say, "What's the best Italian restaurant nearby?" rather than "Italian restaurant."
This means that you need to think about the questions people might ask and use those as keywords on your website. You can do this by including FAQs on your website or by using schema markup.
2. Optimize for Local Search
Local search is one of the most popular types of voice searches. So, if you want your website to show up in voice search results, you need to make sure you're optimized for local search.
This means including your location on your website and making sure your business is listed in local directories. You can also use schema markup to help your website show up in local search results.
3. Use Long-Tail Keywords
Long-tail keywords are specific phrases rather than just general keywords. For example, "social media marketing" is a general keyword while "social media marketing agencies in western ma" is a long-tail keyword.
Using long-tail keywords can help you rank higher in voice search results because they're more specific. So, try to include long-tail keywords on your website (try to use keywords that contain at least five words).
4. Optimize Your Website for Mobile
More and more people are using voice search on their mobile devices. So, if you want your website to show up in voice search results, you need to make sure it's optimized for mobile.
This means making sure your website is responsive and that your pages load quickly. You can also use AMP to further optimize your website for mobile.
5. Include Transcripts of Audio and Video
If you have audio or video on your website, you should include transcripts so that people can still find your content even if they can't listen to or watch it. This is especially important for voice search, as transcripts can help your content show up in search results.
6. Use Structured Data
Structured data is a type of code that helps search engines understand the content on your website. This can be used to provide information about your business, such as your address and hours, or to mark up your content so that it shows up in rich snippets.
Using structured data can help your website show up in voice search results, so it's definitely worth doing.
7. Promote Your Content
Building a website is a great early step in your marketing strategy, but you have to keep promoting it if you want people to visit - or even find it. Because if they don't know that it exists, then they're not going to search for it. Plus, the more visitors you get, the higher your ranking will become, which will also help you appear in voice searches.
There are a number of ways you can promote your content, such as through social media, email marketing, and paid advertising.
8. Monitor Your Voice Search Results
Once you've optimized your website for voice search, it's important to monitor your results so that you can see how well you're doing. You can do this by using a tool like Google Search Console.
This will help you see how often your website appears in voice search results and what queries people are using to find it. You can then use this information to further optimize your website for voice search.
In Conclusion
Voice search is becoming more popular every day, so it's important to make sure your website is optimized for it. By following the tips above, you can make sure your website shows up in voice search results and that people can find the information they're looking for.
Have questions? Feel free to comment down below!
