LinkedIn Marketing Solutions

Harness the power of professional networking through LinkedIn, one of the most potent platforms for Business-to-Business marketing today and the world's largest professional network. At Empowered Social Media, we connect businesses to opportunities. From startups to large enterprises, our LinkedIn marketing solutions are designed to amplify your brand’s voice and reach your strategic business goals.

LinkedIn is not just about seeking jobs or hiring - it’s a powerful tool for businesses to reach out to their target audience, build thought leadership, and generate meaningful leads. It connects over 600 million professionals worldwide catering to numerous industries. Using LinkedIn for marketing opens your business to a vast network of professionals, potential partners, and customers. By leveraging this platform, you bridge the gap between your business and its potential growth.

Examples of Our LinkedIn Marketing

Reach Your Target Audience With Our LinkedIn Marketing Services

  • We’ll make sure your social media profiles are optimized for user experience with easy access of critical information. We’ll help you project a professional and authentic brand image to all of the people who want in on what’s happening. This includes:

    -Professionally written bios and branding

    -Meaningful descriptions that are solution-focused

    -Custom banners, cover images, and pinned post

    -Professional profile setup with categories, hashtags, and services

    -Designing and optimizing LinkedIn pages for businesses, emphasizing the strategic use of LinkedIn Pages and Profiles for marketing and professional networking

    -Competitor analysis (up to 3 competitors) to develop strategic content to outperform your competition

  • We'll make sure your social media profiles are optimized for user experience with easy access to critical information. We'll help you project a professional and authentic brand image to all of the people who want in on what’s happening. This includes:

    -Professionally written bios and branding

    -Meaningful descriptions that are solution-focused

    -Custom banners, cover images, and pinned post

    -Professional profile setup with categories, hashtags, and services

    -Competitor analysis (up to 3 competitors) to develop strategic content to outperform your competition

  • Developing a strong LinkedIn strategy is crucial for positioning your brand as an industry authority, improving visibility, and generating leads on social media. Setting clear marketing goals is a critical step in this process, ensuring that every action taken supports your business objectives. Our team of experts can guide you on how to optimize your page to make sure you’re seen by potential customers. We’ll look at your top competitors and help make sure your page is utilizing the most important functionality and overall strategy based on your industry.

  • One-on-One Coaching is the perfect way to get personalized guidance and support for growing your business on social media. Our experts will give you the best tips, tricks, and resources to help you reach your goals and see results. Whether you're just starting out or looking to take your social media marketing to the next level, 1-on-1 coaching is a great way to get the help you need.

  • We want to help you take your social media marketing to the next level. We’ll work closely with you to develop engaging, creative content that resonates with your audience and helps you achieve your business goals. We have a proven track record of success in creating successful social media sales funnels. Let us show you how we can help grow your business! Additionally, using LinkedIn social media management to generate leads is a key objective we aim to achieve with our strategies.

    Our team of experts will help you develop a clear brand voice and create engaging, persuasive content that will reach more of your ideal audience. We specialize in hashtag strategy and customizing content to fit your business’ unique journey. Plus, we create professional social media videos based on your comfort level and video experience. Let us help you take your social media presence to the next level!

    By leveraging social media scheduling tools, we help you publish content at the times when your audience is most active online. Not only do we create optimized variations of your content for each social media profile, but we also recommend the best posting times based on our findings. So whether you’re looking to increase brand awareness, drive website traffic, or simply engage with customers, we can help!

  • Joining groups is a crucial strategy for reaching your target audiences on LinkedIn, allowing you to participate in discussions, gain industry insights, and connect with like-minded professionals. Additionally, owning your own LinkedIn group can significantly boost your marketing and engagement efforts by giving you a place for original thought leadership content and growing a community of advocates. Our team can help you share your posts to highly engaged LinkedIn groups that are full of your ideal audience. We will help you find the right groups to target, and we have the expertise to make sure your posts get seen by the right people. With our help, you’ll be able to reach more of your ideal customers and grow your business.

    -Join Groups that are relevant to your industry or location

    -Create a strategy

    -Post in LinkedIn Groups for your business

  • A LinkedIn Newsletter is a series of LinkedIn articles or posts you regularly publish on LinkedIn. Think of it as your own digital publication within the platform where you can share your insights, expertise, and updates with your audience.

    Newsletters on LinkedIn provide an opportunity for creators to engage with their followers on a deeper level. By offering substantial, valuable content on a consistent basis, you can effectively establish yourself as a thought leader in your respective field, helping you build strong relationships with your followers and grow your professional network.

    Our service includes a monthly newsletter published to your LinkedIn company page.

  • Our monthly growth actions will help your accounts grow faster! We've compiled a list of the most impactful growth tactics to amplify your message and engage with more of your ideal audience. Let us help you take your social media presence to new heights! We have a list of over 50 different growth actions across all social media platforms we manage. Examples below:

    -Inviting people to like your pages

    -Sharing content to other pages

    -Meaningful comments on posts as your business

  • Looking to boost your social media marketing performance? Our analytics reports will uncover trends and best-performing content, so we can create even more successful campaigns. With insights ranging from direct social media statistics to website traffic analytics, we’ll help you see the big picture and understand the impact of social media on your business. Additionally, leveraging LinkedIn analytics will enable us to track and enhance the performance of your LinkedIn marketing efforts more effectively.

  • If you're looking for a content calendar that's full of fresh ideas, look no further! Our team will put together a custom calendar tailored specifically to your needs. With our help, you'll be cranking out great content on a regular basis - without any of the stress.

  • Our LinkedIn Messaging services focuses on building meaningful and productive connections. We believe in the power of personalized outreach and take the time to analyze your business, industry, and objectives to craft compelling, custom messages that resonate with your audience.

    -Tailored Messaging Strategy: We don't believe in one-size-fits-all. Our team of experts develop a LinkedIn messaging strategy tailored to your business's unique needs and objectives.

    -Targeted Outreach: We identify and engage with the right professionals in your industry, fostering meaningful connections that benefit your business.

    -Message Crafting: We craft compelling, personalized messages that effectively communicate your brand's value proposition, encouraging productive conversations and relationships.

    -Performance Monitoring: We continuously track and optimize our messaging strategies based on recipient feedback and interaction, ensuring your messaging remains effective and focused on delivering results.

  • Most businesses should be using LinkedIn Ads to promote themselves, but it’s difficult and time-consuming. Professional ads are expensive, and the DIY tutorials out there just aren’t that great. Most of them don’t even work!

    LinkedIn ads is a service that creates custom ad campaigns for businesses looking to grow their online presence. Our professionally-designed LinkedIn ads, including single image ads that can brighten up the audience's feed and make it easy to engage them with eye-catching images, will get more likes, shares, and sales for your business than any other method available. We’ll create a campaign specifically tailored toward your brand goals so we can focus on growing your audience and you can focus on your business.

Why Businesses Should Utilize LinkedIn

LinkedIn, the world's largest professional network, is gradually transforming from a job seekers platform to a potent ground for businesses to generate leads, build brand awareness, and engage with a target audience. Yet, it remains surprisingly under-utilized. So, why should businesses take full advantage of LinkedIn marketing solutions?

Access to a Professional Audience

LinkedIn is home to over 760 million professionals — an ideal platform to engage with prospective clients and industry leaders. Your LinkedIn business page can help you connect with a vast audience, from senior managers to other businesses. A valuable content strategy can turn LinkedIn into a lead generation powerhouse.

Advanced Advertising Tools

LinkedIn advertising offers various options to engage your audience. Sponsored content, text ads, and conversation ads help deliver tailored content directly to your target audience. Single image ads, video ads, native ads, and event ads allow diversified content delivery. Plus, LinkedIn's advanced campaign manager provides insights to refine your marketing strategy.

Unmatched Opportunities For Networking

LinkedIn offers unique networking opportunities. Join LinkedIn groups to engage in valuable conversations, or create your own LinkedIn group to position yourself as a thought leader. This not only boosts brand awareness but also helps in generating high-quality leads.

Robust Analytics

LinkedIn analytics offer a comprehensive understanding of your performance. Track website visitors, engagement rates, and gains in followers to monitor your progress against marketing goals. These insights help optimize your LinkedIn strategy for maximum ROI.

A Growing Platform

LinkedIn is a rapidly growing social platform. It's evolving to offer businesses more dynamic ways to connect with their audience.

Build Thought Leadership

LinkedIn is the leading platform for sharing thought leadership content. Share relevant content and insights to position your company as an industry expert. A well-optimized LinkedIn profile can help you stay top of mind with other professionals, creating networking opportunities and opening doors for business growth.

To sum up, LinkedIn marketing remains an under-utilized treasure trove that offers immense potential for businesses to reach their target audience, generate leads, and grow their business. A well-planned LinkedIn strategy delivers a personal touch to your audience, right on their feeds. So why wait? Start leveraging LinkedIn's vast capabilities and set your business up for success.

Frequently Asked Questions