How the platform determines your interests changes depending on which you're using. For example, some prioritize engagement above all else while others take the timing of the post into consideration.

Not let's find out which is which!

Memes can either be very funny or very cringe-worthy. You very much want your content to fall into the former category. So here are three simple tips on what you should stop doing so you can make sure your memes keep everyone laughing.

The question you might be having is: How can businesses use memes for their brands? The answer is: carefully.

So keep reading to figure out how you can do that!

If you've ever heard the term "meme" spoken in the context of social media, here's a basic description of what it is: humor centered around a viral image, video, or text that people replicate and alter with their own jokes.

But what can memes offer you? The answers are inside.

The first thing you should know about CRM is that it stands for customer relationship management. What does this mean? That CRMs are ways to track and help with the customer or potential customer interaction process.

As a business owner, you might have come to the realization that Instagram is useful. Instagram gets your business name seen by hundreds, thousands, and sometimes even millions of people; it plays a huge part in increasing your sales; and it connects you to an audience that you usually won't see in person.

How does this successfully happen? Well, it happens when you create an Instagram funnel. Click to learn more.

When you begin creating a Facebook Ad, you will be given different targeting options. This means that you will choose who you want to send your ad to.

One option? Custom Audiences.

Here is the definition, the benefits, how it’s different from lookalike audiences, and a course recommendation!

Wondering how to create an Instagram Guide for your small business’s profile? Here’s a step-by-step walkthrough, including screenshots of the process!

You know that feeling you get when you open your Instagram app and your newsfeed is full of people doing amazing, cool things such as travelling the world, going to concerts, and attending parties?

That feeling is FOMO. Or, in other words, you're experiencing a fear that you missed out on something everyone else is enjoying.

It's not a great feeling. And it usually motivates people to be more adventurous, either by saying yes to an upcoming trip... or by clicking a link that will send them to a limited time offer on your website.

Trying to optimize and put together a consistent posting schedule on Instagram feels impossible. Am I right or am I right? You can purchase third party tools to allow you to schedule but base line products can cost your business $150 a year. Well, finally Facebook has rolled out the Instagram scheduling feature for their creator studio product and it is super easy to use. Here are your step-by-step directions on how to use it.

Your header image, or cover photo, is one of the most important things you will create for your social media profile. This is the section that will draw all of your profile visitors' attention immediately - so you want to make a positive impact.

To help you achieve this goal, we listed best practices and platform-specific tips you can use when creating headers.

Vanity metrics are numbers you can’t use. Actionable metrics are the numbers that can help you make the right decisions for your business. But what does this mean exactly? Read more for examples, an explanation on why focusing on vanity metrics can be harmful to your business, a list of vanity metrics vs. actionable metrics, and a link to more social media guidance.

Evergreen content is content that keeps its relevance. This means that a person who saw your content as soon as you posted it will find just as much value out of it as a person who saw your content a week later, or a year later, or even a decade later.

Clickbait is very harmful to businesses. So why do people use them? Because they attract audiences to click the links that you want clicked. This blog will tell you how to get this engagement without resorting to manipulative titles. Bonus content: clickbait definition, characteristics of clickbait, and the consequences of clickbait.

When people reference disappearing content, they are speaking about the type of social media content that can only be viewed for a limited time. The user can post them at any point of the day, but there is a set timer that will delete them permanently.

Here is everything you need to know about engagement: it’s definition, what it’s measuring on each social media platform, and best practices to increase your engagement rate.

If your business isn’t focusing on creating brand advocates, then it’s time to start! They play major parts in business growth and marketing - meaning they are too important to ignore. This blog explains what brand advocates are, how they’re different from brand ambassadors, why they matter, and how to begin creating them.

Instagram Reels is a great way for users to create engaging, short video content for their followers. And if you're excited to get started using it - here are a few ideas on what type of content you can create. Now get your ideas notes ready and read on for some inspiration.

It's probably every small business's dream that their social media content goes viral. Why is that? Well, many reasons. Here are some steps you can take to reach maximum engagement.

First, what’s a bounce rate? A bounce rate is the percentage of people who visited your website and left without interacting with any other pages. In other words: a high bounce rate is bad. And the higher the number, the more you need to change your site. Here are 10 steps to take when you don’t like the number you see.