Knowing your social media analytics can help to inform how your social media marketing strategy is working. Through Creator Studio, you can also manage your Facebook pages and Instagram accounts. It is a great social media management tool for publishing content and viewing social media insights. In this blog article, we will give you a step-by-step guide for viewing your Facebook and Instagram insights in Creator Studio.

It’s time to take TikTok seriously! It is speedily becoming one of the most popular social media platforms out there, growing and growing (especially in Generation Z). And we want your small business to grow with it. This is why we are compiling a list of TikTok growth strategies and TikTok tips for you to use as you venture into this new social network and find a place on it for your brand. So let’s get started!

How can you spread Holiday cheer and also boost sales this season? Utilize some holiday trends in your content of course! Here are 7 ideas of how you can add that Holiday spark to your content.

When we think of brands, we often think of consistent colors, logos, and fonts. In other words, we think of how the brands look from the outside. What is often overlooked is how the brand sounds. Brand voice is the distinct personality that a brand uses in all of its communications, from social media posts to internal communications, blog posts, and newsletters.

You might be thinking that it’s too early to incorporate the holidays into your content, but the truth is, you should have already started. However, it isn’t too late if you haven’t. Halloween marks the beginning of the end-of-year holiday sales cycle. Here are 7 ideas of how you can boost sales with your content this spooky season.

Instagram carousel posts - should you or shouldn’t you? The only way to decide is to learn what they are, what the benefits would be, and how the average audience member responds to them. Keep reading to learn more.

Want your videos to look more professional but don’t want to break the bank? We’ve got you covered. Setting up an at-home video studio is easy and there are many inexpensive options that will still give you great quality. Here’s a guide on equipment you can get and how to set it up for success.

Want to become a Facebook Ads expert? Here are the 5 steps you need to take to achieve that success, to get the leads, to get the brand awareness, and to get the engagement.

If you’ve read our blog before, you’ve noticed how much we speak about the importance of call-to-actions (otherwise known as CTAs). Now we would like to share some CTA ideas and examples to help make the process easier for you. Keep reading for some inspiration!

Have you ever thought about all the people who visit your website once and leave forever? Have you ever thought, “how can I make them come back?” Well, other marketers have shared your questions and have shared your feelings about site visitors who don’t convert - and Facebook has offered a way to help us all. How? By creating retargeting ads.

The higher your distribution score, the more your content is going to show up on people’s Facebook feeds. This blog explains what your distribution score is, how it’s calculated, why it’s important, where to find it, and how to improve it.

Facebook Ads are an incredibly popular online advertising platform, and for good reason. When you see the dashboard, you will notice how detailed you can become when developing a campaign. It allows you to narrow down who sees your ad, when they see it, how long the campaign will run, and more.

However, with all these options, it is easy to make some mistakes along the way. So we have compiled a list of three common Facebook Ad mistakes, so that you can avoid making them. Keep reading!

Here are 20 tips and tricks we use for our own Pinterest platform to increase our brand awareness, to build engagement, and to encourages conversions. An added bonus? These tips include how to optimize your profile, your boards, your pins, and more.

If you created a strategy that is growing your following or growing your reach but isn’t resulting in leads or sales - then you’re probably making one of these mistakes.

If you’re creating a consistent stream of content, you’re bound to get some writers block every once in a while. But don’t worry! It happens to all content creators, and the feeling will pass. However, in the meantime, as you wait for the feeling to pass, it’ll be great to have a strategy in place to ensure you’re still pushing out content.

Here’s our strategy: repurposing content.

Pinterest has just released a NEW feature: Idea Pins! Naturally, you’re going to have a lot of questions: what they are, how are they different from other video features, what are the advantages of creating them, are there any disadvantages to creating them… etc. So, we decided to share the answers to these questions right here!

If you're on social media, you've probably noticed the new marketing trend that audiences are both loving and demanding: brand authenticity. We’re going to discuss how you can successfully participate in brand authenticity in a way that appeals to your audience. So here are a few tips you can use!

Brand authenticity has become absolutely necessary when building your business. Here’s why that is - and also all the benefits you will gain when you practice brand authenticity.

If you want your social media audience to take action when they see your content, there is one way to encourage them to get that done: with a call-to-action!

If you want to learn about how to optimize your CTA, keep reading for these 10 helpful tips.

Wondering why call to actions are so important to your social media strategy? Wondering how you can create them effectively? This blog post has the answers you’ve been searching for.